The rise of elective sobriety


The rise of elective sobriety

Around the country, and especially in certain hipster-ish social circles, sobriety is getting rebranded. Interest in more informal sobriety experiments?—?Dry January, Sober October, One Year No Beer?—?has reached a new peak, with Google Trends reporting that the number of searches for “Dry January” in January 2019 was nearly double what it was two years ago. Is this just wellness culture in overdrive? Or is the U.S. starting to change its relationship with booze?

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